Hotel loyalty programs continue to attract large amounts of customers – 46% of US consumers have joined a hotel loyalty program at some point in their lives. Globally, hotel brands largely use a spend-and-burn structure with tiering, similar to airlines. There are some outliers, such as Leading Hotels of the World and IHG that offer paid memberships for top-tier status, which grant unique customer experiences. Within the APAC region, there is a larger focus on Food &....