Five Strategies to Manage Feedback Fatigue

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Over surveying is a leading cause of declining response rates.  Yet, today’s consumers are inundated with requests for feedback through email, texts, IVR, SMS and social media.  During a recent webinar Mike Clarkin, Global Vice President of Strategy and Marketing at Sykes Enterprises, and I discussed five strategies to intelligently gather feedback to support your overarching Voice of the Customer initiatives – while at the same time making sure that you are not....