[EXCLUSIVE RESEARCH] What Marketers Need to Know: Consumer Sentiment About Facebook & Social Media

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Key Highlights: The majority of consumers are concerned about fake news / misinformation, and believe that social media platforms have a responsibility to screen their posts. Consumers feel more negatively towards Facebook than positively; 42% are either using Facebook less or not at all. 42% of respondents feel positive about brands that participated in this summer’s #StopHateForProfit ad boycott. Boomers are even more supportive of participating brands (47....