2020 has been the year of the customer data platform (CDP), and it’s easy to see why.
The CDP market is projected to grow to over $10 billion by 2025, and according to Gartner, CDP technology companies have received more than $1.8 billion in VC funding. Why does this category have such big money behind it? CDPs are attempting to tackle a big and growing problem in marketing: unifying customer data to power personalized experiences.
Marketers for mid-size brands have....