At last month’s G-Force in London, I sat down with keynote speaker and author Joseph Pine. We had a great opportunity to dig a little deeper into his book, The Experience Economy, and what it takes to deliver great customer experience today. Below is a Q&A recap of our conversation.
Q: Why do you think The Experience Economy, now in its second edition, has had such longevity?
A: The Experience Economy has such longevity because what we are....