Conversations are dynamic and free flowing. One idea begets another. As people interact and knowledge is shared, perspectives can change … and with them, expectations.
Charlene Li, founder of Altimeter Group a leading research-based advisory firm with a focus on disruptive technologies, and the author of the New York Times bestseller, “Open Leadership”, believes that conversational marketing will soon become as natural as the air we breathe.
It won&rsquo....