Recently, I read Samuel Greengard’s article in CMO.com, Real-Time Marketing: The Reality Ahead, and found myself nodding along in agreement throughout the piece. Greengard does a nice job of highlighting the tremendous opportunities still to come from real-time marketing, and also the challenges that many companies face as we quickly approach this next phase in customer engagement.
Of these challenges, many are rooted in the lack of clear guidelines and/or best practices for this....