Loyalty marketing as we know it is dead.
I’m not recommending the basic premise and what we know as the 4 P’s is dead. However, the time parameter that we have to analyze, understand and react has completely changed and thus requires loyalty marketing to evolve. This time parameter has gone from weeks to minutes, even seconds.
While big data is important to marketing and business success, consumer decisions today are based in part on small data. Small data is....