Maintenance, Repair and Operation (MRO) customers represent a significant share of most distributors’ business. But this a hard market to pin down, and “MRO” may mean something different to each distributor, depending on the types of products and brands you sell. No matter how you look at it, the MRO supply market in the US is enormous and distributors are the key to feeding the $500 billion-plus MRO product market each year.
How the MRO Market is Different
Now, we....