Brand loyalty or loyalty to the rewards? This is an interesting question posed by Suzanne Vara recently on Social Media Today – and one that I often think about. We all know that times are tough and the economy isn’t what it used to be. For me, I know my perspective has changed quite a bit. Not sure if it’s solely due to the economy, or due to the fact that I’ve grown older and a little bit wiser.
Back in the day, I would stroll into whatever store was most....