More than two-thirds of consumers have at least one customer loyalty card and nearly a third have two or more; however, more than half of those consumers are ready to change brands due to lack of engagement, extraneous messaging or fruitless rewards.
These are eye opening statistics and shouldn’t be taken lightly. The question is; what can you do to improve and maintain your loyalty program and to ensure your current customers don’t jump ship? First, you need to figure out....