The industry has seen a growing opportunity for pump-to-store conversion where c-store locations also sell fuel. This has especially been the case during the last few years as fuel demand has fluctuated.
Consumers increasingly plan their shopping trips, often resulting in fewer overall trips. However, those who are already on premise continue to present a big opportunity for c-stores to make up for some of those lost trips.
Out-of-store communications at the pump, and to loyalty....