In my last post, I wrote about the need for marketers to take an omnichannel approach to mobile loyalty programs.
Here are the highlights:
Loyalty marketers are turning to mobile to sign up members, to get members more engaged, and to attract millennials.
Mobile is a platform with several communication channels (SMS, mobile app, mobile wallet, Facebook). Every consumer has a preferred way in which he or she wishes to interact with loyalty programs. A channel that works for one....