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Come along with me on a journey through the Big Data Archipelago. It involves "visiting" a series of islands - an archipelago if you will - that each present a different opportunity to find value in big data. Big data is arguably one of the most overhyped buzzwords in business today, yet we can't call it a mere "buzzword" because it's quite real. And it presents itself simultaneously as a challenge and an opportunity, so doing nothing about it is not an option for....