Loyalty for Good: How AARP Rewards Drives Emotional Engagement and Meaningful Change

  • June 05 2025
  • Resource: Leaders in Customer Loyalty

In the world of customer loyalty, few programs embody purpose as completely as AARP Rewards. More than a points-based platform, it’s a mission-driven engagement engine designed to empower people aged 50 and older to live better, healthier...Read More

Noodles & Company Builds Loyalty by Honoring the Noodle—and the Customer

  • May 29 2025
  • Resource: Leaders in Customer Loyalty

For over three decades, Noodles & Company has served globally inspired noodle dishes with a side of comfort. But in today’s competitive and value-conscious quick-service landscape, staying relevant, and resonant, requires more than just...Read More

Leaders in Customer Loyalty: Brand Stories | Cleveland Cavaliers Upping the Loyalty Game

  • May 22 2025
  • Resource: Leaders in Customer Loyalty

As one of the NBA’s most recognized franchises, the Cleveland Cavaliers are deeply woven into the cultural and civic fabric of their city. Behind the high-octane action on the court is a strategic and increasingly sophisticated approach to...Read More

Leaders in Customer Loyalty: Brand Stories | Fleet Feet's Milestone Moment: How a Community-First Retailer Is Elevating Loyalty for the Long Run

  • May 15 2025
  • Resource: Leaders in Customer Loyalty

Health and wellness have become foundational to the modern lifestyle, with consumers redefining what fitness looks like shifting from traditional gym routines to more holistic and mobile-friendly approaches. Walking, hiking, cycling, and fitness...Read More

Petro-Canada Driving Loyalty Through Purpose, Partnerships, and Personalization

  • May 08 2025
  • Resource: Leaders in Customer Loyalty

In a highly competitive and commoditized fuel retail landscape, Petro-Canada, a Suncor business, is refining what customer loyalty looks like. Celebrating 50 years of serving Canadians coast to coast, the brand is leveraging deep insights, digital...Read More

Executive Spotlight: Tim Glomb, Wunderkind

  • May 03 2025
  • Resource: Leaders in Customer Loyalty

In this Executive Spotlight, Loyalty360 CEO Mark Johnson speaks with Tim Glomb, Head of Operational AI at Wunderkind. Glomb’s unconventional journey—from touring the world with platinum-selling rock bands to producing for MTV and now...Read More

Leaders in Customer Loyalty Brand Story: Virginia Lottery Bets Big on Customer Loyalty with Purpose-Driven Personalization

  • May 01 2025
  • Resource: Leaders in Customer Loyalty

In a category often rooted in tradition, the Virginia Lottery is proving that innovation in customer loyalty can thrive even in a highly regulated and complex environment. Under the leadership of Prudence Milligan, Senior Customer Strategy Manager...Read More

Executive Spotlight: Ryan Draude, Giant Foods

  • April 19 2025
  • Resource: Leaders in Customer Loyalty

In this Executive Spotlight, Loyalty360 CEO Mark Johnson speaks with Ryan Draude, Head of Loyalty Offer Management and Shopper Marketing at Giant Food. Draude shares his forward-thinking perspectives on building loyalty in a highly competitive and...Read More

Publix’s Approach to Nurturing Loyalty with a People-First, Legacy-Driven Approach

  • April 17 2025
  • Resource: Leaders in Customer Loyalty

For nearly a century, Publix has been a cornerstone of the Southeast’s grocery landscape, earning a level of customer devotion that transcends traditional shopping habits. Founded in 1930 by George Jenkins, the company has grown from a...Read More

Leaders in Customer Loyalty Brand Stories featuring Feeding America

  • April 03 2025
  • Resource: Leaders in Customer Loyalty

How Loyalty Principles Drive Impact in the Nonprofit Sector Loyalty professionals spend much of their time optimizing engagement, designing value exchanges, and driving long-term brand affinity. While these strategies are typically associated...Read More

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