Videos & Podcasts

In this video blog, Tim Suther, Chief Marketing Officer at Acxiom and Mark Johnson, President & CEO of Loyalty 360, discuss the recent white paper, "Making Every Interaction Count: How Customer Intelligence Drives Customer Loyalty." What...Read More

In this video blog, Chuck Christianson, Group VP of Affinion Loyalty Group discusses the following questions: 1) Is your existing customer strategy focused more heavily on acquisition or retention?  2) What do you think is the most...Read More

Mode 1: Brand to Consumer - This involves a one-way, brand-centric message, where brands “push context” to consumers. For example, a television commercial takes consumers away from the program they are watching and makes them...Read More

In this video blog series, Mark Johnson speaks with attendees of Forrester's Customer Intelligence Forum held in Los Angeles, April 18-19, 2012. In this video, Mark discusses with Suzy Cox, SVP Olson 1 to 1, Olson, the following questions...Read More

In this video blog series, Mark Johnson speaks with attendees of Forrester's Customer Intelligence Forum held in Los Angeles, April 18-19, 2012. In this video, Mark discusses with Robert Carroll, CMO of Web Content Management Solutions, SDL,...Read More

In this video blog series, Mark Johnson speaks with attendees of Forrester's Customer Intelligence Forum held in Los Angeles, April 18-19, 2012. In this video, Mark discusses with Tim Suther, Chief Marketing & Strategy Officer, Acxiom...Read More

In this video blog series, Mark Johnson speaks with attendees of Forrester's Customer Intelligence Forum held in Los Angeles, April 18-19, 2012. In this video, Mark discusses with Melissa Boxer, Vice President, CRM Product Management and...Read More

In this video blog series, Mark Johnson speaks with attendees of Forrester's Customer Intelligence Forum held in Los Angeles, April 18-19, 2012. In this video, Mark discusses with Mark Smith, SVP & General Manager -Customer Analytics and...Read More

In this video blog series, Mark Johnson speaks with attendees of Forrester's Customer Intelligence Forum held in Los Angeles, April 18-19, 2012. In this video, Mark discusses with Emily Murphy, Researcher, Forrester Research, the following...Read More

In this video blog series, Mark Johnson speaks with attendees of Forrester's Customer Intelligence Forum held in Los Angeles, April 18-19, 2012. In this video, Mark discusses with John Bastone, Global Product Marketing Manager, SAS Institute...Read More