Progressive: Innovation Builds Customer Loyalty by Giving People What They Need

  • June 05 2023
  • Resource: Leaders in Customer Loyalty

In 1937, Progressive Mutual Insurance Company was founded in Ohio by Joseph Lewis and Jack Green – two lawyers who wanted to offer consumers something that was missing from the insurance industry: basic insurance that anyone could...Read More

Creating a Community Centered Around Technology: A Q&A with Lenovo on Exceling as a Challenger Brand & Building Customer Loyalty

  • June 02 2023
  • Resource: Leaders in Customer Loyalty

In nearly 40 years since its founding, Lenovo has grown into a global technology company with $70 billion in annual revenue. Ranked in the Fortune Global 500, the company builds technology solutions from pocket to cloud across consumers, small...Read More

Travelers: Leveraging Technology To Increase Customer Engagement and Making Roads Safer for Everyone

  • May 31 2023
  • Resource: Leaders in Customer Loyalty

Travelers, a property casualty insurance company founded in April 1864 in Hartford, CT, has grown to employ 30,000 people while working in partnership with more than 13,500 independent insurance agents and brokers across the United States, Canada,...Read More

Revamping the Loyalty Program: How UDF Adjusts with Changing Customer Trends and Behaviors

  • May 24 2023
  • Resource: Leaders in Customer Loyalty

Since its beginning in 1939, United Dairy Farmers (UDF) as delivered food, fuel, and — most famously — ice cream to communities throughout the Ohio, Kentucky, Indiana tri-state. The brand has been family owned for 83 years, starting...Read More

Progressive: Living Up to the Founders’ Vision – and the Brand’s Name

  • May 22 2023
  • Resource: Leaders in Customer Loyalty

Founded in Ohio by lawyers Joseph Lewis and Jack Green in 1937, Progressive Mutual Insurance Company was poised to change how insurance companies treated consumers through innovative service and offering convenience.   The company, now...Read More

Leveraging a Small Footprint, IKEA Canada Empowers Frontline Co-Workers To Help Shape an Accessible Customer Loyalty Experience

  • May 17 2023
  • Resource: Leaders in Customer Loyalty

With 14 full-sized stores stretching from the west coast to the east coast, IKEA Canada’s footprint is small considering the size of the country. Yet, this same footprint allows the brand to draw meaningful information from its frontline...Read More

Tapping into New Markets: A Q&A with Bilt Rewards on The Value of a Loyalty Program for Rent

  • May 08 2023
  • Resource: Leaders in Customer Loyalty

Bilt Rewards is the first loyalty program that provides users with points for paying their rent. Bilt is a program that was four years in the making by Founder & CEO, Ankur Jain, and launched to the public in March 2022.  The program is...Read More

Simplifying the Travel Process: A Q&A with JetBlue on Building Customer Loyalty Through Exceptional Service

  • May 03 2023
  • Resource: Leaders in Customer Loyalty

JetBlue is an innovator in the travel industry. As an airline, the brand has been about improving the customer experience with luxury amenities, as the first airline to offer individual screens and in-flight, broadband speed Wi-Fi. JetBlue built...Read More

IKEA Canada – Making Life Better with Empowered Frontline Employees, Brand Values, and Customer Engagement

  • May 01 2023
  • Resource: Leaders in Customer Loyalty

With 14 full-sized stores stretching from the west coast to the east coast, IKEA Canada’s footprint is small, considering the size of the country. Yet, this same footprint allows the brand to draw meaningful information from its frontline...Read More

People First: A Q&A with Donatos on Building Emotional Loyalty Through Value and Personalization

  • April 28 2023
  • Resource: Leaders in Customer Loyalty

Founded in Columbus, OH in 1963, Donatos has been owned and operated by the Grote family since its beginning, aside from a four-year stretch when it was owned by McDonald’s. The Grote family instilled their pizza restaurant chain with a...Read More

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