Videos & Podcasts

By definition, Customer Intelligence and Loyalty make great bedfellows. Customer Intelligence — how marketers capture, manage, analyze, and apply data —supplies loyalty programs with deep customer insights that fuel real-time offers...Read More

Today, market analysts and forecasters are proclaiming customer intelligence as the new competitive weapon for business success.  However, many marketers are confused about the meaning of customer intelligence.  While many companies...Read More

Enterprise-wide programs have been talked about for the past several years and many institutions have them, but they have become especially visible recently in light of the Financial Reform Act and pending Durbin Amendment.   We will...Read More

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Jon Windley, Vice President, Client Advocacy - Savvis George Scotti, Director, Channel Marketing & Account Development - Springer Science & Business Media According to most studies, including the latest from BusinessWeek, over 60% of...Read More

Loyalty 360 CEO Mark Johnson Speaks To Fox News About Creating Loyal Customers. Read More

“Brand Ambassador.”  It’s a term many have heard, but what does it really mean?  How do you develop brand ambassadors?   Delivering the brand from the inside out, ensuring that every front-line employee...Read More

  The rise of social media has given companies the opportunity to create a tighter bond with their customers by increasing the both the frequency and intimacy of the brand's touch points.  Loyalty driven through social media...Read More