Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Boosting Customer Engagement Through Marketing and Promotions

Peter Lowell, Customer Success Manager , CashStar | June 14 2018

Today’s consumers prefer gift cards nearly 2:1 over other marketing incentives, so it’s no surprise that the highest performing gift card programs leverage gift cards to drive sales and.

Gearing up for Gifting: Key Takeaways from NAPCO Research’s First Gift Card eCommerce Evaluation

Nate Smith, Head of Marketing , CashStar | January 16 2018

Evaluation Analyzes Gift Card Ecommerce Offerings of 100 Top MerchantsToday’s consumers demand great end-to-end experiences in store and online—and this expectation extends to gift cards.

Conversational Commerce: Are Brands Getting the Message?

Gerry Gilbert , CashStar | May 09 2017

Messaging apps have quickly evolved from a vehicle for chatting with friends and family to a channel for commerce. While these apps have been popular for giving people ability to share GIFs, messages.

Beyond the Payment Play — Thinking of Gift Cards as a Product

Monique Brown , CashStar | February 13 2017

When put to strategic use, gift cards have the power to acquire new customers and increase foot traffic while increasing revenue.When I think of the evolution of the gift card I am reminded of my.

What Consumers Really Think about Their Online Gift Card Purchase Experiences

Gerry Gilbert , CashStar | August 05 2016

Most consumers are looking for personalization when they purchase an online gift cardWhen designing software, companies focus on what their clients and prospects want and need most – and.