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Supplier-Contributed Blogs

Mastering the 2026 Incentive Strategy Roadmap

The Group O Team , Group O | June 04 2026

Key Takeaways from Paul Flemr on IMA’s Motivation Insiders PodcastAs incentive programs continue to evolve, organizations are being challenged to rethink how they motivate, engage, and protect.

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Key Takeaways from Loyalty Expo

The Group O Team , Group O | May 29 2026

What It Means for Modern Customer Acquisition & LoyaltyGroup O was proud to attend this year’s Loyalty360 Expo, one of the industry’s premier events focused on customer loyalty.

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Personalized Rewards with First Party Data

The Group O Team , Group O | May 21 2026

As incentive programs continue to evolve in 2026, one theme has remained consistent across every mile of the 2026 Incentive Strategy Roadmap: effective incentive marketing today is less about.

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Rebates 2.0: From Paper to Real-Time

The Group O Team , Group O | May 07 2026

2026 Incentive Strategy Roadmap — Mile 3For decades, rebates have been one of the most powerful—and most frustrating—tools in the incentive marketer’s playbook. They drive.

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Setting Incentive Programs Up for Execution with North-Star Metrics

Paul Flemr, Group O , Group O | April 22 2026

Welcome to our 2026 Incentive Marketing Series: a year-long exploration designed to help brands rethink how they plan, execute, and measure incentive programs in an increasingly digital, data.

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The Innovation Baseline: Incentives in 2026

The Group O Team , Group O | April 13 2026

Welcome to our 2026 Incentive Marketing Series: a year-long exploration designed to help brands rethink how they plan, execute, and measure incentive programs in an increasingly.

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