Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Aligning Finance and Marketing: How to Optimize Loyalty Program ROI and Customer Loyalty Strategy

David Glantz, LPS , Loyalty Partner Solutions | June 30 2026

Loyalty programs are often discussed as powerful growth drivers. Yet in many organizations, their true potential is never fully realized, not because of technology, but because of misalignment.

Loyalty / Rewards Programs

The Future of Retail Loyalty Programs: Key Trends for 2026

Valentin Avila Rivera, LPS , Loyalty Partner Solutions | April 30 2026

Retail loyalty programs are entering a new era. In 2026, success is no longer driven by simple points and discounts, it depends on real-time personalization, omnichannel experiences, and rewarding.

Loyalty / Rewards Programs

B2B Loyalty Is Becoming B2C

Jochen Lehner, Loyalty Program Solutions , Loyalty Partner Solutions | March 05 2026

Designing loyalty programs that engage people while protecting marginsDid you know?B2B companies already outperform B2C brands in customer retention, 82% vs. 74%, according to research by Rivo (2025).

Harnessing Cross-Selling and Upselling Strategies

Valentin Avila Rivera, Loyalty Partner Solutions , Loyalty Partner Solutions | February 25 2026

Loyalty programs aren’t just about discounts or collecting points anymore. Today, they’ve evolved into smart, data-powered platforms that guide customers through a journey of discovery.

Modern Loyalty Takes Off

Jan Ratzlaff, Loyalty Program Solutions , Loyalty Partner Solutions | February 20 2026

Legacy Constraints Are Holding Back Loyalty InnovationAirline loyalty programs have long been a key lever for customer retention and revenue growth. But today’s aviation landscape looks very.

Loyalty / Rewards Programs

How to Measure the ROI of Loyalty Programs: Step by Step

Daniel Kahdemann, Loyalty Partner Solutions , Loyalty Partner Solutions | February 16 2026

Why this matters Loyalty programs are no longer just marketing perks – they’re strategic growth engines. Yet when budgets tighten, loyalty spend is often questioned because ROI is.

Loyalty / Rewards Programs