Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Making B2B Marketing Better: A Guide

The Snipp Team , Snipp | January 17 2019

B2B relationships between brands and their channel partners are no longer as clear-cut as in the past. With the evolution of digital and online mediums, new breeds of channel partners have emerged.

Tribal Marketing – How Well Do You Know Your Customers?

The Snipp Team , Snipp | January 03 2019

When one thinks about marketing segmentation traditionally, we think about breaking down a brand’s target market through demographic traits, behaviors, geographies and psychologies. Yet as we.

Customer Engagement

Cleaning Up in the Home Care Industry

The Snipp Team , Snipp | July 19 2018

IT’S A WHOLE NEW GAME in consumer packaged goods as brand loyalty is taking a backseat to price and convenience.Cleaning products, however, are dealing with additional pressures from informed.

How Social Influencers Are Transforming Loyalty

The Snipp Team , Snipp | June 21 2018

“Loyalty marketing” is really just about making friends. Without a doubt, loyalty at its core is like a friendship; both sides offer up something of value, often more than the tangible.

Power Up your Promotions – The Amplification Toolbox

The Snipp Team , Snipp | December 06 2017

The marketing world has seen a sea change in tactics and technologies, and campaigns often strive to incorporate these innovations in order to ‘wow’ a digitally blasé consumer base. But.

3 Data Promo Tips You Can Count On

The Snipp Team , Snipp | December 04 2017

It almost seems cliché to say that data and insights are the lifeblood that fuels promotions success. This philosophy has been driven into the minds of marketers for years, and with good reason.

CRM (Customer Relationship)

New Connections – Loyalty In The Grip of the Sharing Economy

The Snipp Team , Snipp | November 30 2017

The sharing economy is here to stay. If you’ve ever taken an Uber instead of a taxi, stayed at an Airbnb instead of a hotel, or used a WeWork workspace instead of a traditional office, you.

What’s In Your Basket (Special Edition): How Geography Affects Basket Size

The Snipp Team , Snipp | November 29 2017

Geographic data is easy to mine from receipts, simply by looking at the address information printed on them. For this post, we sorted the average purchase basket size by the state in which the.

Data Analytics

Power Up your Promotions – The Amplification Toolbox

The Snipp Team , Snipp | November 14 2017

The marketing world has seen a sea change in tactics and technologies, and campaigns often strive to incorporate these innovations in order to ‘wow’ a digitally blasé consumer base. But.

Industry Trends 2017 – CPG Personal Care

The Snipp Team , Snipp | August 30 2017

The CPG personal care industry saw a dramatic year in 2016, with more disruption on the horizon. Fueling this movement is the increasing influence of multicultural populations, all-natural products.

Two Steps to See Real Back-To-School Loyalty Results

The Snipp Team , Snipp | August 14 2017

The back-to-school shopping season has been an extremely important business period for decades in the US. Can you even remember a time when the anticipation of heading back into the classroom didn.

7 Tips for Loyalty Success in 2017

The Snipp Team , Snipp | June 12 2017

The state of loyalty is in constant flux. This has never been more apparent than in 2017, as new trends, strategies, and practices continue to evolve the industry, and marketers are challenged with.

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