Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Truly, Madly, Deeply – Embracing Emotional Loyalty

Christopher Kopenec, Brierley , BRIERLEY | September 24 2021

“They may forget what you said, but they will never forget how you made them feel” – Carl W. BuehnerIn our industry, we are introduced to new technologies & innovations.

Humanizing Customer Engagement

The Brierley Team , BRIERLEY | August 26 2021

The troubling trend of dispassionate automationHistorically one of the core marketing strategies in the United States for driving long-term growth has been retaining high-value customers loyal to.

Customer Engagement

You Might Need a Loyalty Program If. . . 3 Signs to Keep in Mind

The Brierley Team , BRIERLEY | August 13 2021

You don’t necessarily need to channel your inner Jeff Foxworthy, but as marketers, there are some telltale signs to look out for. And if at least one of these signs applies to you, a loyalty.

Loyalty / Rewards Programs

Four Important Considerations for Successful Member Journey Mapping

The Brierley Team , BRIERLEY | July 30 2021

Journey mapping is the process of understanding the experience of loyalty program members, identifying barriers, and focusing on solutions. For instance, many retailers or merchants are.

CX (Customer Experience)

Humanizing Customer Engagement

The Brierley Team , BRIERLEY | July 26 2021

The troubling trend of dispassionate automationHistorically one of the core marketing strategies in the United States for driving long-term growth has been retaining high-value customers loyal to.

Customer Engagement

Four Times the Fun: 4 Reasons Why Loyalty Programs Should Add Badgification

The Brierley Team , BRIERLEY | July 19 2021

Loyalty programs have typically relied on a core value proposition around earning points – the basic “do-get” concept. Members earn based on their spending and receive some.

Loyalty / Rewards Programs

The (re)Birth of the Relationship: Leveraging Loyalty to Engage and Connect

Elisabeth Keller, Brierley , BRIERLEY | June 25 2021

There is a lot of discussion on the “death of the cookie” and what it means for marketers – the questions swirl:How will we connect with our customers if we can’t track them.

Driving Repeat Transactions With New Members

Grant McCloud, Brierley , BRIERLEY | November 11 2020

New members are the lifeblood of a loyalty program. But getting a customer to enroll is just the first step in what should become a long and lucrative relationship. How are you leveraging your.

Technology

Balancing Brand Adaptability and Authenticity

Hiba Hamati, Sr. Director Strategy , BRIERLEY | October 06 2020

Somber piano music plays and the camera pan across empty streets.We see Zoom calls taking place in makeshift home offices. Virtual happy hours with family and friends.The voiceover begins.&ldquo.

Branding / Product Positioning

Game On -- Leveraging Leaderboards & Badges for Loyalty Engagement

, BRIERLEY | June 12 2020

Flashback to 1978. A group of friends gathered around a Space Invaders machine, accidentally spilling Pepsi on the floor due to excitement.Their buddy is about to get those last few points that will.

Gamification

Improve the Customer Experience through Digital Acceleration

Renea Keish, BRIERLEY , BRIERLEY | June 01 2020

Growing customer expectations are forcing businesses to “up their game” regarding how they might facilitate a more fluid and interactive communication cadence with their customers. It is.

Loyalty / Rewards Programs

Back to Business as Usual? The Lasting Impacts of COVID-19

Elodie Rodriguez, Brierley , BRIERLEY | May 26 2020

In the last few weeks we have seen that a lot of what we did in physical spaces can be done online: exercising, visiting museums, watching concerts, and wandering around national parks to name a few..

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