Today, the QSR industry is more competitive than it has been at any point in history. Consumers looking for a fast, casual dining experience have a plethora of options to choose from: big chains, regional chains, local spots. They expect high-quality ingredients at a reasonable price, and if those conditions aren’t met, they’ll take their business elsewhere.
A leading brand in the world of fast-casual dining, Chipotle increased customer expectations when it first spread....