How Georgia Used Social Media to Cost-Effectively Undertake Customer Relationship Management
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In 2010, as part of the federal stimulus to boost the economy, funds were earmarked to promote the use of broadband Internet and other technologies in all 50 states. Many states, like Georgia, turned to social media to promote the various efforts and programs that they initiated.   Bill Price, IT Strategist, Enterprise Governance and Planning for the State of Georgia, spoke with Loyalty360 about the benefits and constraints of governments using social media.   What was the goal....