As one of the United States’ leading shoe retailers, Famous Footwear has quite the legacy. About 60 years ago, the brand began as a single store, founded by a single entrepreneur, with a loan of $1,000. After decades of expansion, Famous Footwear now boasts nearly 1,000 stores in the nation, as well as a handful in Canada.
Throughout that journey, customer retention has played a key role. Initially, Famous Footwear was the only retailer specializing in discounted shoes. (Its....