Supplier-Contributed Research

 

Supplier-contributed research brings forward insights, expertise, and perspective directly from our member community. These pieces showcase how leading brands and suppliers are approaching customer loyalty, sharing learnings that help advance the broader industry.

2024 Trends: Building Brand Devotion
2024 Trends: Building Brand Devotion
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2024 Global Consumer Trends Index
2024 Global Consumer Trends Index
  • The Marigold Team
  • January 26 2024
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Brierley Loyalty Quotient (BLQ): Proprietary Methodology to Measure Loyalty
Brierley Loyalty Quotient (BLQ): Proprietary Methodology to Measure Loyalty
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The Ultimate Guide to B2B Promotions and Loyalty Programs
The Ultimate Guide to B2B Promotions and Loyalty Programs
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Driving Engagement From Convenience Retail Loyalty Programs
Driving Engagement From Convenience Retail Loyalty Programs
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CDP and Loyalty Systems: Better Together
CDP and Loyalty Systems: Better Together
  • The Tata Consultancy Services Team
  • August 01 2023
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