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Supplier-Contributed Research

 

Supplier-contributed research brings forward insights, expertise, and perspective directly from our member community. These pieces showcase how leading brands and suppliers are approaching customer loyalty, sharing learnings that help advance the broader industry.

The Amnesiac Customer and the Importance of Emotions
The Amnesiac Customer and the Importance of Emotions
  • Howard Lax
  • November 09 2016
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How Technology and Big Data Impacted the Loyalty Program Evolution
How Technology and Big Data Impacted the Loyalty Program Evolution
  • The DataCandy Team
  • November 07 2016
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The Impact of Incentives on Consumer Behavior
The Impact of Incentives on Consumer Behavior
  • The Virtual Incentives Team
  • October 19 2016
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The ROI of Engagement Loyalty
The ROI of Engagement Loyalty
  • The Chirpify Team
  • October 17 2016
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How to make ANY Loyalty Rewards Program Successful
How to make ANY Loyalty Rewards Program Successful
  • Tom Koeppen
  • October 03 2016
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Interactive Personalized Media: Real-Time Video for Business Success
Interactive Personalized Media: Real-Time Video for Business Success
  • The Pitney Bowes Team
  • September 30 2016
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The Useful Brand Report
The Useful Brand Report
  • Ben Gaddis
  • September 29 2016
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The Affluent Shopper: Insights on this Key, Fast Growing Consumer Segment
The Affluent Shopper: Insights on this Key, Fast Growing Consumer Segment
  • michela baxter
  • September 26 2016
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45 Loyalty Marketing Ideas: 2016 Edition
45 Loyalty Marketing Ideas: 2016 Edition
  • The CrowdTwist Team
  • September 19 2016
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Digital Customer Strategy & Experience Consulting
Digital Customer Strategy & Experience Consulting
  • The McorpCX and ALM Intelligence Teams
  • September 07 2016
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Marketing to Millennial Moms: Best Practices to Winning Lifelong Loyalty
Marketing to Millennial Moms: Best Practices to Winning Lifelong Loyalty
  • The Snipp Team
  • August 25 2016
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How Points for Engagement Drives Loyalty and Incremental Sales
How Points for Engagement Drives Loyalty and Incremental Sales
  • The CrowdTwist Team
  • August 22 2016
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