Supplier-Contributed Research

 

Supplier-contributed research brings forward insights, expertise, and perspective directly from our member community. These pieces showcase how leading brands and suppliers are approaching customer loyalty, sharing learnings that help advance the broader industry.

Trends 2025—Empathy Earns Brand Love
Trends 2025—Empathy Earns Brand Love
  • The Lacek Group Team
  • February 05 2025
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Infinite Personalization: AI Makes It Possible
Infinite Personalization: AI Makes It Possible
  • The Lacek Group Team
  • September 24 2024
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2024 Trends: Building Brand Devotion
2024 Trends: Building Brand Devotion
  • The Lacek Group Team
  • January 29 2024
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The Power of Loyalty in a Recession
The Power of Loyalty in a Recession
  • The Lacek Group Team
  • April 12 2023
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Thinking Out Loud: Gen Z and Loyalty
Thinking Out Loud: Gen Z and Loyalty
  • The Lacek Group Team
  • October 28 2022
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Loyalty: It
Loyalty: It's Not Just for Programs Anymore
  • The Lacek Group Team
  • June 01 2022
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The Changing Look of Loyalty
The Changing Look of Loyalty
  • The Lacek Group Team
  • April 13 2022
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Total Loyalty
Total Loyalty
  • The Lacek Group Team
  • February 25 2022
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