Industry Contributed Research

More than 1 billion people in the U.S. belong to a loyalty program. While the strategic initiative helps brands better understand customers and capture a wealth data for remarketing efforts, it’s important to evaluate whether such a program...Read More

Mobile apps are one of the fastest growing industries in the world, and the numbers are jaw dropping. According to mobithinking projections, it is estimated that in 2017 there will be 4.4 billion mobile app users worldwide, close to three times...Read More

With the constant proliferation and bombardment of retail and brand messages targeted at consumers each and every day, one has to wonder how it is possible to acquire the attention of the embattled consumer. Specifically, how can retailers and...Read More

PunchTab, the leading omni-channel engagement and insights platform, today announced results from a survey on purchase behaviors of moms during the back-to-school shopping season. More than 500 moms participated in the survey, which explored their...Read More

Aimia’s most recent White Paper, “Inflection Points: Seizing the Moments in Customer Loyalty”, defined inflection points as they relate to customer loyalty, and outlined moments in the customer journey that are critical for...Read More

Retailers today understand that customers begin their buying process long before they set foot in a store.  They are rethinking how they can reach their target audience with the right information, at the price right just when they need it...Read More

Save time and money by taking advantage of existing resources in a new way. KANA offers a unified, omni-channel desktop that allows you to transform your customer experience without the cost and complexity of rip and replace.The abundance of...Read More

Points for Action is a multichannel loyalty strategy that incentivizes and rewards customers for engaging with brands across all channels they operate in to deepen the customer relationship. Eighty-four percent of consumers said they would...Read More

Mobile tracking is a hot topic. We’ve all heard stats: • 90% of American adults have a cell phone* • 58% of American adults have a smartphone* • 72% of U.S. smartphone users use their phone while shopping** .....Read More

As the economy improves and retail competition steepens, customer loyalty is delivering impressive bottom-line results. From discounts and rebates to cash-back and points, loyalty programs of all types are boosting customer spending, shaping...Read More