Industry Contributed Research

Creating relevant and engaging experiences for customers might be the best marketing strategy that brands can currently employ. Brands and marketers that focus on creating these experiences typically reap benefits that competitors don’t. We...Read More

It’s easier to keep customers hooked than it is to initially attract them. Time and time again, research and actual sales show it’s simpler and more advantageous to cater to current customers. You know them; they know you. Indeed,...Read More

Trust that personal data will be handled appropriately is gaining in importance as a brand differentiator. While companies are becoming increasingly effective at collecting and harvesting customer data to enhance the customer experience and drive...Read More

Loyalty is changing faster than ever before. The game is being disrupted by escalating customer expectations, perpetual new players, evolving technologies, and a game board that’s constantly in flux. Brands must shape-shift with the living...Read More

Is it an immersive event complete with free entertainment and free samples; the feeling you get when being greeted by the concierge of a luxury hotel; or peace of mind knowing your online order has arrived and is securely tucked inside your front...Read More

How often do you recommend brands on social media?  Whether it’s tagging yourself at a restaurant and saying how great the food was, posting a picture of a product you own and love, or simply sharing some branded content — you...Read More

In today’s commercial environment, customers expect the brands they know and love to "know" them back. Most brands recognize the strategic importance of personalization, and yet delivering a customized experience beyond basic email...Read More

Behavioral economics is causing quite a buzz these days, especially as it relates to marketing. Doesn’t every marketer want to know what truly drives consumer behavior -- and how to influence it? Behavioral economics offers some important...Read More

Personalization is KeyOver the last three years, survey data from our annual mobile loyalty studies have shown a steady increase in loyalty program acquisition, with a majority of brands citing the addition of mobile components as the biggest...Read More

We believe that every customer is unique, which means your marketing strategy should be too. The days of the average are long gone and with them the universal, one-size-fits-all marketing plan. When designing a customer engagement strategy, the...Read More