Industry Contributed Research

Learn how inflation is impacting acquisition and retention in retail today, and how companies are respondingOver the last three years, retailers’ efforts to acquire and retain loyal customers have been hampered by two major effects of COVID:...Read More

Loyalty programs are a mainstay of modern customer relationships. Consumers like them as a way to get discounts, special offers, and recognition. Companies like them as a way to build trust and long-term relationships. Beyond the obvious benefit...Read More

As third-party delivery (3PD) platforms mature, restaurants are reevaluating the value these services provide. While 3PDs offered a lifeboat for restaurants in terms of profits during the pandemic, exorbitant fees and brand dilution have spurred...Read More

Want to unlock the key to reaching and engaging customers across multiple channels? Ready to supercharge your campaigns with data-driven strategies? In our comprehensive guide you'll learn: How to effectively integrate email, direct mail...Read More

In late 2022, Marigold surveyed 1,561 U.S. consumers to better understand their sentiment to brand loyalty and what they expect from their favorite brands. They told Marigold how their favored brands communicate with them, what differentiates...Read More

Have you wondered, “Do consumers care about sustainability?”American consumers have spoken. They want to work with sustainable businesses, and they’re willing to pay more for sustainable products and services.How can you leverage...Read More

Loyalty psychology: How to build emotional bonds and drive revenueBuilding emotional loyalty with customers is key to increasing retention and repeat purchases - and consumer psychology provides a solid framework to work with. If done right...Read More

There has never been a better time to reconsider the role of Business-to-Business (B2B) incentive and loyalty strategies. Faced with supply chain instability, inflation, and a changing work environments, even the most solid retention and growth...Read More

Gamification is the addition of game-like elements into a customer’s shopping experience. In the customer loyalty space, gamification is a current trend in driving member engagement with loyalty programs. However, while gamification...Read More

As more brands introduce or enhance their loyalty program offerings, consumer expectations surrounding those offerings continue to increase. Consumers face a “sea of sameness” where many loyalty programs look, feel, and function the...Read More