Want to be more profitable than your competitors? Why don’t you truly place your customers at the heart of your business? Everyone claims to do it, but who really does?
Customer-centric businesses are 60% more profitable than those who don’t focus on the customer, according to research by Deloitte. If we go back to basics, it is the customer who ultimately determines a business’ success; so why wouldn't they be central to everything that a business does? Customer experience has never been more important &ndash....