We were just reading about Safeway’s new “Just for U” program. It’s an add-on to Safeway’s longstanding Club Card loyalty program. With Just for U, Safeway Club Card members can get extra discounts on items they’ve bought before and on items they’re likely to buy in the future, based on the items they’ve bought before. So if you buy corn chips today, Safeway might offer you a Just for U discount on Cheez Whiz tomorrow.
Great, right? Or is it? Did you ever wonder what....