Sports Authority recently sold millions of customer records and email addresses at auction to Dick’s Sporting Goods for $15 million. In this era of customer loyalty, privacy concerns, and data collection, what impact could something like this have in the loyalty marketing industry.
Loyalty360 went to an expert, Frank Bradshaw, President of Ho’ike Technologies, for his thoughts on this very interesting development.
Considering that Dick’s Sporting Goods acquired 114 million customer files and 25 million email....