Ask any marketing executive what customer loyalty means to them, and you will get a variety of answers. So when Lotalty360 CEO Mark Johnson recently had the chance to talk with the top marketers of some of the top consumer brands, he posed that question of what customer loyalty means to them.
For Krystal Zell, vice president of customer marketing and operations at The Home Depot, they have two different types of customers, and each is very distinct types of consumers. They have their DIY customers who are doing projects in their....