Recently, Walgreens ( WAG ) disclosed that its customers enrolled under the Balance Rewards loyalty program in future, can earn more points by participating in activities that enhance physical fitness. Loyalty members can redeem these points for worthwhile rewards from the company.
Until recently, members earned 10 points for a mile walk. Now members can earn points for other health-related activities besides earning 20 points for that mile walk. With this initiative dubbed Steps with Balance Rewards , Walgreens can also track the....