Walgreens has enhanced its Balance Rewards loyalty program, targeting even more customer engagement while providing an even better customer experience.
During the Walgreens Boots Alliance third-quarter earnings conference call on July 9, George Fairweather, the company’s EVP, Global CFO and Principal Accounting Officer said the successful Balance Rewards program recently released Balanced Rewards with Everyday Points.
“We now provide our active customers with a more consistent platform to receive loyalty points on most....