Car maker Volkswagen is to place more emphasis on engaging with customers and partners via social media.
The company’s UK CIO Nick Gaines exclusively told Computing that his most pressing challenge is building responsiveness to Volkswagen’s customer base.
“The automotive industry is traditionally slow at implementing change and the market is fragile at the moment. We’re in a recession, and it has really hit our competitors,” said Gaines.
“Therefore it is imperative that we become very dynamic, so our focus is not on big projects, but the little things.”
He explained that it has become more important for the company to focus on social media because the way people think about cars has changed.
People are buying into an experience, rather than a product, and this reflects on the way in which they engage with the brand, said Gaines.
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