Customer experience is viewed as the great differentiator among loyalty marketers.
Consequently, Verint Systems Inc. and research and advisory firm Forrester recently partnered to provide a holistic approach to customer experience measurement and management. The partnership combines Forrester’s Customer Experience Index (CX Index™) methodology, benchmark data, and engagement program with Verint Enterprise Feedback Management™ (EFM) to create a single source for organizations to collect, analyze, and....