USA Today, which is part of the Gannett Company, has launched LOCALiQ, a digital marketing and advertising platform, to improve the digital reputation of its clients and to provide them with data-driven marketing strategies. The platform features data intelligence tools and enables clients to track their online presence. In addition, the platform delivers recommended ad marketing approaches and offers real-time feedback so that clients can change strategies depending on how successful they are. Recently, Loyalty360 sat down with Paras....