Coming out of the 2021 Loyalty Expo, personalization was one of the top trends mentioned during presentations, the Loyalty360 Awards, and brand-member sessions.
Recently, Loyalty360 hosted a brand-only digital roundtable focused on personalization, allowing brands to share their perspectives, feedback, and ask additional questions on the topic.
Among the issues the brands discussed:
How to improve personalization, and ways to define personalization.
What best practices a brand should follow.
How to navigate privacy regulations....