Mark Johnson, CEO and CMO of Loyalty360, was a recent guest on the TechnologyAdvice Expert Interview Series. The series, which is hosted by TechnologyAdvice’s Josh Bland, explores a variety of business and technology landscapes through conversations with industry leaders.
In this episode, we discuss the customer experience versus customer engagement, B2B versus B2C loyalty, and The Engagement and Experience Expo.
Below are Mark Johnson’s three biggest insights from the conversation.
1. Understand where your....