Social and mobile are key to enabling experiences, but traditional channels aren't dead
The webinar, "Creating a Cadence of Communication with your Customers," presented by Mintel Comperemedia's Andrew Davidson and Affinion Loyalty Group's Charles Christianson, and produced by Loyalty 360 – The Loyalty Marketer's Association, offered marketers insights and best practices for understanding social, mobile and other trends.
Today's consumers are bombarded with marketing messages. According to Mintel....