Consumers like customer loyalty programs. A recent study, Retail Loyalty and the Consumer finds nearly 95 percent of UK consumers have at least one loyalty card. Most use them regularly.
Business analytics leader SAS and global retail research company Conlumino surveyed 2,109 consumers and 100 UK retailers. More than 40 percent of the consumers said they are less likely to do business with a retailer lacking a loyalty program. And emotional connections matter. The research found that 80 percent of consumers believe....