Stonegate Pub Company, with over 620 pubs and bars across the UK, recently announced a loyalty program aimed specifically at students.
The program, called MORE, is being rolled out across 50 of Stonegate’s pubs via a card or mobile app. Members will be rewarded with 10 points for every £1 spent on food or drink, which can be redeemed once 200 points are accumulated. Stonegate is capitalizing on students’ affinity for drinking by offering points for drinks, which is not often the case.
“Our loyalty card gives our....