During Monday morning’s special conference call to announce changes to the Starbucks My Rewards loyalty program, Starbucks CFO Scott Maw talked about the confidence level that corporate leadership holds moving forward that was instilled by membership.
“Because it’s the No. 1 requested item, it gives us a level of confidence that this is the right change,” Maw explained on Monday. “We did an extensive amount of research and focus groups and surveys around different changes to the program. We’re....