Star Wars seems to everywhere these days and, for Walt Disney Company, it helped spark the brand’s greatest single fiscal quarter performance. It was a perfect example of an engaging, elevated customer experience.
Specifically, first-quarter revenue rose 14%, to $15.24 billon. What’s more, net income jumped 32%.
“We had tremendous performance across our portfolio of businesses,” Disney CEO Bob Iger said during the company’s first-quarter conference call on Feb. 9, according to Seeking Alpha. “With the....