Sprouts Farmers Market is reaffirming its commitment to empowering female athletes by expanding its groundbreaking Name, Image, and Likeness (NIL) initiative, “PowHERed by Sprouts.” The natural grocery chain announced the addition of eight new female college athletes to its NIL roster, reinforcing its role as a trailblazer in supporting women’s collegiate sports.
Sprouts President and COO Nick Konat said, “Sprouts is on a mission to power women both on and off the field, fueling performance through nutrition....