The footwear brand connects with consumers through virtual Sorel bear scavenger hunt, QR codes and opportunities to win Sorel boots, access to VIP events and more
PORTLAND, Ore.—Sorel, a premium footwear brand, will turn Park City into a rewarding social media experience during the Sundance Film Festival. Consumers can embark on a virtual scavenger hunt through augmented reality, QR codes and Facebook to win some of the most....